Built by Bullfrog

A beard hair suit made to get people talking

In 2021, COVID dominated the media. MOVEMBER, and men’s health in general, was not getting the attention or donations it needed. In collaboration with Politix, we created the Mo-Hair suit. The world’s first suit made from real moustache hair. The campaign garnered national and international media attention throughout Movember. And drove record donations to men’s health. That’s the kind of loud suit that everyone can respect.

Worn to be heard.


Since its media debut on The Today Show, the Mo-Hair suit has launched millions of conversations on men’s physical and mental health. Messages from mo-hair donors covered the silk lining. And in what might be the strangest honour we’ve ever received, the suit has even been recognised in the Guinness World Records for being the first ever made from moustache hair.

Results

2.7M
EARNED MEDIA
26M
REACH
25%
INCREASE IN 
DONATIONS
#3
Campaign in AUSTRALIA