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In the comfort of their homes, we sat down with each player and talked about the importance each of them places on sleep as an elite athlete. We wanted to create personal content, that engaged young AFL fans, so to educate. An advertisement that gave guidance and advice they would absorb and use.
We sat with Tom Mitchell, Jaeger O’Meara, Isaac Smith, Jack Riewoldt, Gary Ablett, Jordan Lewis, Daniel Talia, Tex Walker, Michael Hurley and Jacob Weitering to name a few and talked all things football, life and of course, sleep.