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Penfolds

Lot 1990 Brandy

Hidden, a secret for 28 years. We were asked to lead the charge and create a global release trailer for Penfold’s The Lot 1990 Single Batch Brandy. An exciting innovation that represented the bold new direction of a brand with an incredibly rich history established heritage.

  • Strategy
  • Creative

Travelling from the home of infamous Australian winemaker and pioneer, Max Schubert, to Magill Estate in the heart of the Barossa we capture all the moments and places that makes Penfolds the brand they are today.

The narrative, across the release, is where the history and heritage of Penfolds intersect with their core beliefs of experimentation and innovation. The climax brings the Lot 1990 to the public eye, culminated as, the experimentation of ingredients backdropped by Penfold’s velvet past at Magill Estate.