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Travelling from the home of infamous Australian winemaker and pioneer, Max Schubert, to Magill Estate in the heart of the Barossa we capture all the moments and places that makes Penfolds the brand they are today.
The narrative, across the release, is where the history and heritage of Penfolds intersect with their core beliefs of experimentation and innovation. The climax brings the Lot 1990 to the public eye, culminated as, the experimentation of ingredients backdropped by Penfold’s velvet past at Magill Estate.