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Teaming up with Keep It Cleaner co-founders, Laura Henshaw and Steph Claire Smith we aimed to create a piece which authentically portrayed the everyday highs and lows of KIC community members.
We knew that to accurately capture the positive impact the KIC app has on its community, there could be no faking it. The emotions, the passion and the drive had to be genuine, so casting real-life KIC members was simply a no brainer.
Weaving multiple stories through several locations, we blurred the line between App and reality, creating a sense of personalised care & inclusive community.