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Steph Smith x MBFWA

Event coverage can be bland and unoriginal, so when Clinique came to us and asked for something fresh we didn’t take the opportunity lightly. We grabbed Clinique’s ambassador Steph Claire Smith and ran circles around Mercedes Benz Fashion Week culminating in an engaging video unlike anything else…

  • Marketing
  • Production
  • Creative

In preparation for the Hansen and Gretel show, Steph applied her Clinique makeup, but that was only the beginning. We then decided, in our fight against bland, to crash that party which culminated in a video with a rebellious (yet chic…) tone that was anything but a boring event coverage clip you’d scroll past on Instagram.

Contrasting Steph’s carefree and calm resolve against the madness that is MBFW, we captured her strutting past mobs of fans and media through to backstage rooms before the show. From there we integrated all of Steph’s social media content showcasing the ultimate involvement, that is, the Clinique experience.