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Casio

Baselworld Ediface Release

To head to the insanity that is Baselworld, to journey across multiple time zones to get there, to focus on a single a timepiece, the Casio Edifice. From Melbourne to London, Zurich and finally Basel, we connected with Casio to showcase a watch that knows your travel agenda and changes time zones when you do.

  • Strategy
  • Creative

Focusing on sprint editing and transitions to juxtapose the central figure on his chaotic travel expedition with his undisturbed, unphased timepiece. The Casio Edifice is the watch that knows your timezone before you do.

Using subtle sound design and landmarks we subtly hinted at each new location/time zone. After our whirlwind pilgrimage the video concludes at the famous Baselworld convention for the Casio press launch event.